Presented by LG Electronics; produced with Bounce Event Marketing.
When Korean electronics giant LG announced its new cellular product line, they wanted to make sure that the news wasn't overlooked. To accomplish the goal, the Suspects created a multi-tiered event taking over Times Square. The day began with a performance starring the Fugees' Wyclef Jean on top of a double-decker bus smack in the middle of Broadway. (Yes, we closed Broadway.) Custom press risers and elevated camera positions around Times Square ensured that this press stunt was seen around the world. This was followed up with an invite-only concert by Wyclef & Special Friends at the Roseland Ballroom that evening.

Produced with US Concepts.
Rudy Giuliani called this "the greatest press stunt ever," and who could argue? CEO Richard Branson was lowered by skyhook into the heart of Times Square on a giant telephone as he stripped (yes, stripped). Meanwhile, hydraulic stages hosting the cast of The Full Monty (also stripping) rose 40 feet into the air; 100 dancers in skin-tight red bodysuits played air guitar; and confetti cannons filled the air of Times Square with a blizzard of red confetti. This was followed by a somewhat tamer press conference announcing Virgin's new cellular phone service.